MODERN MEDIA CONSULTANCY.

we refine
media.

We help brands and agencies build, operationalise, and evolve their digital marketing and paid media.

Our solutions
ABOUT US

WHO WE HELP.

a rare dual lens across brands & agencies.

We bring a rare dual perspective. Having worked closely with both brands and agencies, we understand the pressures, dynamics, and opportunities on both sides.

Brands bringing advertising in-house for greater control and transparency

01

Teams building internal capability and strengthening media knowledge

02

Agencies developing and commercialising new service lines

03

Agencies operationalising paid media within their offering

04

Brands needing high-impact paid media strategy and planning

05

Teams preparing for the next evolution of media and marketing

06

WE TRANSFORM

RAW POTENTIAL

INTO SOMETHING

POWERFUL.

OUR SOLUTIONS.

flexible. focused.
built to scale with you.

Our solutions are built to be flexible, focused, and designed to scale with you. Whether you’re a brand building in-house capability or an agency expanding its paid media offering, there’s a solution for exactly what you need, when you need it.

  • We help brands design, build, and operationalise high-performing in-house media functions - bringing stronger performance, greater efficiency, and sharper decision-making to teams built for the long term.

  • We help agencies develop, commercialise, and operationalise paid media service lines. Turning capability into competitive advantage and new revenue.

  • When the brief demands sharp, high-impact thinking, we step in as your on-demand strategic resource. Data-led strategies built for real-world execution.

    Whether it's a go-to-market launch, a channel review, annual planning, or a tactical campaign that needs to land.

  • Bespoke, hands-on training built around your team's real needs. Whether it's upskilling on paid media platforms, navigating AI in marketing, or developing internal capability from scratch. No off-the-shelf courses, just expert guidance from two ex-agency heads.

  • Senior strategic expertise, on demand. We work alongside agency and brand leadership teams to bring clarity, direction, and commercial rigour. Without the cost or commitment of a full-time hire.

VIEW ALL SOLUTIONS

brands our founders
have worked with.

  • R.M. Williams

  • The University of Sydney

  • Assembly Label

  • Patagonia

  • Georg Jensen

  • Domino's

  • Coach

  • Lounge Lovers

  • Ebay

  • Seven Yards

  • Emma Lewisham

  • Speedo

  • Toyota

  • Kia

  • Harvey Norman

  • Dyson

  • Glass Ave

  • The Thoughtful Agency

  • The North Face

  • Reebok

  • Viking Cruises

  • bond-eye Australia

  • Sea Level Australia

WHY REFINERY ROOM.

BUILT DIFFERENTLY. FOR A REASON.

Refinery Room exists because great media thinking should be accessible, flexible, and built to last. That's the business we wanted to work with. So we built it.

  • We've led media teams, built agency practices, and worked across some of Australia's biggest brands. When we work with you, you get that experience directly. Not delegated down.

  • We work the way modern teams actually operate. No retainers that outlast their usefulness, no rigid scope that can't adapt. Just the right support, at the right time.

  • Our goal is to make you less dependent on us…not more.

    We design structures, build capability, and embed knowledge so your team can operate with confidence long after we're gone.

LET'S WORK TOGETHER!